The physical location of a business is key. When determining the site for a particular business, identify those factors which are most important to that business including both current and future needs. The factors in the site selection process vary by the type of business. A manufacturing business will emphasize such factors as proximity to customers and suppliers, good transportation network, available labor and access to utilities. A retail business, on the other hand, will place greater emphasis on access to customers, parking and visibility.

In some cases, it may be appropriate to start the business in the home. The city or county clerk's office should be consulted to determine what local licenses and zoning requirements need to be in place. Be sure to ask both the city and county about taxes, fees and any specific requirements that might affect the proposed business. Also check with the local fire department regarding fire safety regulations.

Dos and Don'ts of Site Selection

1. Thoroughly define your needs for the new site.
2. Do not use a narrow set of selection criteria for site evaluation.
3. Allow ample time for researching and conducting a search.
4. Do not underestimate the cost and risk in conducting a move.
5. Assign the site selection effort to your best personnel.
6. Do not ignore the impact of state and local taxes on your decision.
7. Use a quantitative and objective approach for your evaluation.
8. Do not move a troubled facility without fixing it first.
9. Address environmental issues and concerns early in the process.
10. Do not try to do a site selection study without a well-orchestrated plan.

 

New businesses or businesses planning to relocate should carefully consider factors such as what will be required to produce the product or service, type of facility required, available labor supply, existing educational facilities for recruitment of key employees, and the cost of producing gods and services in the location selected.

A checklist can be a vital tool in making the transition smooth and profitable.

Marketing Strategies:

• Assessment of potential customers.
• Size and scope of the anticipated market.
• Market positioning of competitors.
• Identification of what percentage of market share your company can expect to dominate.
• Evaluation of consumer cost for products and services.
• Advertising and promotional strategies that maximize company potential for increased sales.
• Education of existing labor force in the location selected.
• Long-term outlook for industry.

Feasibility Studies:

• Projected size of customer base.
• Ability to compete in marketplace.
• Viability of proposed location.
• Cash flow
• Identification and management of potential risks associated location

Human Resources Factors:

• Adaptability to new and different culture and social environment.
• Obtainable housing.

Quality of Life Considerations:

• Anticipated cost of living.
• Availability and location of shopping centers.
• Job availability for spousal employment.
• Quality of educational facilities.
• Location of entertainment districts and/or cultural centers.

As American business expands and relocates to take advantage of a global economy, an expansion/relocation/startup checklist can be a vital tool in making the transition smooth and profitable.

Butler County Economic Development can assist you with the existing and planned industrial parks located in Butler County as well as available buildings, business sites, infrastructure, and other needs. Contact Butler County Economic Development at bced@bucoks.com or (316) 322-4242/local - 1-800-794-6907.

Your requests for additional information is encouraged and we are always glad to host a tour to answer additional questions.